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80 years and still Dancing
If it's good enough for Margot Fonteyn, then it is for you too
Good things should last the test of time - they should remain and remind us all of what once was and how life used to be - it's important in the ever changing London Town.
'Frederick Freed Ballet' is still going strong - nearly 80 years after the ballet shop was opened by Frederick - it's still pirouetting on.
As a pattern-cutter for ballet shoe designers, every week Fred's father would put aside half a sovereign for his son - allowing Fred by the 1930s, to open his own store.
Freed's provided the first made-to-measure service and clients including Anna Pavlova and Margot Fonteyn who would wear out her shoes in just two performances.
So make sure you get on down and let the retail heritage sink in!