London's Most Refreshing Sign
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London's Most Refreshing Sign

One of Britain's first examples of 'kinetic sculpture.'


A neon advertising sign that welcomed drivers into London for 50 years was reinstated back in 2010.

The billboard for 'Lucozade' was on display on the M4 in Brentford until 2004. Local people missed it so much they campaigned for it to be put back on display.

It was first introduced in 1954 as one of Britain's first examples of 'kinetic sculpture.' The original is now in Gunnersbury Museum but a new, identical sign was switched on yesterday.

Hounslow councillor Matt Harmer said: 'It was part of the urban landscape and locals travelling on the M4 knew they were home once they saw the sign. We're delighted to have it back.'

Culture Minister Margaret Hodge said: 'There was no energy lost in the campaign by residents.'

You can't miss it now!

Location: York Parade Brentford, Middlesex, TW8 9AA