Champagne Charlie lived here
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Champagne Charlie lived here

Champagne 'Moet' Charlie lived and died here.


Joe Sanders (18421884), better known as George Leybourne, was an English music hall performer nicknamed Champagne Charlie. He is best-remembered as the lyricist for The Daring Young Man on the Flying Trapeze.

He lived and died here in this house.

In 1866, Leybourne began his career of making celebrity endorsements for Champagne. The Champagne maker Moet commissioned him to write and perform songs extolling the virtues of Champagne, especially as a reflection of taste, affluence, and the good life. He also agreed to drink nothing but Champagne in public. His efforts did much to establish Champagne as an important element in conspicuous consumption.

Location: 136 Englefield Road, Islington, London, N1 3LQ